In the last post of my Niche Site challenge, I described some of the methods I use when selecting the subject matter for my projects.
I also went on to outline my criteria for this challenge. The topic has got to be:
- Something I enjoy
- Something I know about
- Something that is a part of my regular routine
- Something that is product rich and has solid revenue opportunities
From this criteria, I was able to narrow things down to 3 potential areas
- Playing Golf
- Graphic Design
- Personal Fitness
Before taking these 3 areas in to the keyword research stage, I started to think about the content creation process. I am going to have to create a lot of content if there is to be no outsourcing whatsoever. The content has got to be high value and take advantage of various forms of web content. Modern forms of web content are not restricted to, but can include:
- Product Reviews
- Podcasting (in the future maybe)
With this in mind, I decided that Graphic Design was the best way for me to go. I love playing golf and I love going to the gym but it will be a lot easier for me to create content / media which relates to the graphic design industry. Also, If I am heading for authority golf is probably not the best option as I am not that good at it :(
So, I decided that my subject matter was going to be Graphic Design. It ticks all of my boxes and it is something that excites me. As one final step before entering in to keyword research, I decided to just mind map a few ideas on the direction I could take this project in
Having completed this diagram, there were a few things that really stood out to me.
- I really liked the idea of creating video tutorials. I am pretty good in Photoshop & illustrator so there may be something there.
- I like the idea of creating product reviews, if the product is right. The thing which springs to mind is Graphics Tablets – I actually own a few of these already so could easily create detailed reviews. I know a lot about their operation and prices range from £30 – £2000… Interesting
- I want to get more involved in Digital Art. It is something that I am very interested in and would like to take it further
Keyword Research Time…
I have now got a few ideas in my head about the direction I want to take my site in. This is all well and good but if there is no demand or web traffic for these ideas, it is pointless.
It is a good idea to have a rough idea of the kind of things you want to look for when conducting keyword research. Number of Exact match local searches, Advertiser competition and Cost per Click (CPC) value are all things that you should take in to consideration. This is the point where I should make the following points:
- 3,000 minimum Exact local searches
- £1 minimum CPC value…but I am not going to
The truth is, that I am happy with as little as 300 local searches per month as the basis for a single article / blog post. This may prove to be a bad decision but it is something that I am going to stick with for now.
In the following video, I am carrying out some basic keyword research within WebCEO and the Google Keyword tool to see if there is any legs in my initial idea. Something I want to try out with this website is to try and avoid reliance on a single or primary keyword – not sure how this will pan out but it is something I want to try.
For the record, my initial idea is to create a website which provides detailed reviews of Graphics Tablets and Graphic Design Tutorials
In the video, I identify a few areas which I believe to be very promising and after carrying out further research and some competitor analysis I have decided to proceed with this idea…I will be be dedicating an entire post to competitor analysis in the near future as it is something I regard with high importance.
The key thing I want to highlight is that I am 100% behind the idea of a Graphics Tablet Review Website. In the past I have found good keywords to target but dreaded the content creation process – things are totally different now and I know I am going to enjoy this
My New Website
The name and URL of my new website is http://www.bestgraphicstablets.com - The diagram above shows a few of the ideas I already for the content of the website.
While I have chosen Best Graphics Tablets as my domain name, I want you to take this with pinch of salt. The number of exact local searches for this term is nothing special but I am not just trying to optimise for this key phrase – it is one of many which I will be targeting as I launch my assault up on the Graphics Tablets industry. The end goal is to become an authority in this field so I am playing the long game, for now I just needed a name.
If I am honest, I think I have made a bit of a mistake here but I suppose time will tell. In a bit of a trade off between Exact Match Domains, Partial Match Domains and eagerness to get things moving; I have gone for a domain name which I now believe to be a bit ‘spammy’. Either way, I have made this decision now and will stick by it…As Thomas Edison said after trying 2000 different ways to make an incandescent light bulb – “I did not fail, I found 2000 ways not to make a light bulb“ (I watched National Treasure last night and thought that line was pretty cool)
I plan to go in to more detail over the architecture of the site but for now, the important things are:
- Platform – WordPress (for more information on installing wordpress on 1&1, check out my video
- Theme – Blogolife (free theme & the same as The SEO Experiment)
- Hosting – 1&1 (I already have a package but pricing can start off as low as £2.49 per month)
- Domain Registration – 1&1 (£0.99 – special offer for first year)
- Monetisation strategy – Google AdSense & Amazon Affiliate *
* Please note that this may be subject to change. I am fully aware of the risks by placing my AdSense account on a publicly documented website – I will be closely monitoring things and may withdraw it I have to. I sincerely urge any reader of The SEO Experiment not to click on my Ads – I appreciate the gesture but it is not how I want it to work…
I have already made a start with the content creation (main reason why I have taken so long to provide an update on the challenge) and will be sharing my strategies in greater detail over the coming weeks.
That is pretty much it for now and as you can imagine, there is a lot to do…I am very excited to get things up and running so just want to press on with the site’s progression.
Please feel free to make any comments on the information provided within this post. Everything I do is part of a huge learning curve so would be happy to hear any feedback, good or bad.
Thanks for reading and Take care!
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