What have I achieved this week: Week 46, 2012

Week 46This week has seen a major event take place within my online empire and before I go in to further detail, I can assure you it is not a welcome event.

Over the weekend I was just about to log on to my Martial Arts Equipment website to add some information to a product I am advertising, when to my horror, I was unable to log in to my website – I had what is commonly known as the WordPress White Screen of Death. The functionality of my website remained but I was no longer able to log in and administer the site.

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Shopperpress – Importing Amazon Products

One of the best features about the Shopperpress WordPress theme is the ability to import multiple products from Amazon at the click of a button.

Amazon is a household name, its reputation as an online seller is second to none and it makes great sense as an internet marketer to make the most of this.

The following video shows how easy it is to add  Amazon products in to your Shopperpress website:

The Best Spinner – Introduction

Creating unique content is an essential element to website promotion and Internet Marketing. The Best Spinner is a piece of software which will save you a great deal of time by allowing you to create several  unique versions of your original article at the push of a button.

If you are using Article Marketing to promote your website, this is an extremely valuable tool to have in your locker!

Check out my latest video which shows you how you can achieve this. It is that easy, anyone can do it!

What have I achieved this week: Week 45, 2012

Week 45In a week which has seen presidential elections in both China and the USA, I have been plugging away at my online empire with a feeling of insignificance at a time when we remember those who gave their lives for our future.

It is indeed Remembrance day in the UK on the 11th November as we mark the anniversary of the end of the First World War and pay tribute to the soldiers who fell.

So what have I achieved this week?

Well, to be honest, its been one of those weeks where I do not feel like I have achieved much. While I have been extremely busy writing articles and improving product promotion within my sites I do not have a great deal to show for it. For those of you who are familiar with Internet Marketing will be aware that the things you do today are likely to take time before you start seeing a return.

Rather than detailing every single article and product I have been working on I am going to take this opportunity to outline the process I have been using to promote my products.

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The UKMA Finder – Backlinking Strategy part 3

Final Piece of the PuzzleSo this is the last piece of the backlinking puzzle and although it is possibly the simplest step, it is probably the most important.

In part 2 of my backlinking strategy, I provided you with some information on why I have created filter websites; just to recap, filter websites are used to create a buffer between your backlinking strategy and your main website. Creating hundreds of hyperlinks over a short space of time is not going to do you any favours with search engines so by adding in this layer you are creating a system which sits somewhere in the middle of SEO friendly and link building strategy.

Now that we have our filter layer in place, it is time to start linking to your main site, I will be providing a list of dos and donts at the end of this post but it is important that you do not create too many links all at once. Doing this will negate the effort you have put in to build this link building machine.

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My UltraNiche Website

Niche Project

I have recently been working on one of my so called Niche websites, Naturally Grown, when it suddenly occurred to me that it is not a Niche at all. To me, the term Niche suggests there is a business opportunity to capitalise on a gap in the market.

Naturally Grown is by no means a niche website; there are hundreds if not thousands of Gardening stores scattered about and even more pet shops. So what is the point I hear you ask…I will be honest, I have asked myself the same question about this site on more than one occasion but recent events have led me to believe that there is a purpose for this site and that I can turn it in to something profitable.

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What have I achieved this week: Week 44, 2012

Week 44 2012 Site UpdateThis is the first post I am writing in my new “What have I achieved this week” series.
I am creating this feature for 2 reasons:

  1. It helps me keep track of all of the things I have done recently – As an Internet marketer, your time is your most valuable asset. Keeping track of your time and careful project management is vital if you are going to be successful. I always start my day by asking “What am I doing today” I rarely stick to it and always deviate but I do try.
  2. I want to provide more transparency to my projects - I am currently working 5-6 hours a night on my online projects and struggling to take the time to document my actions. By setting aside some time each week I will be able to provide the level of transparency that I originally intended.

So let’s dive straight in there,

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Let Facts Dictate Your Actions

I am constantly faced with the dilemma of knowing which products to focus my marketing efforts towards. Depending on the make up of your site there will be different ways of approaching this. Do you focus on the products which are getting the most hits, the ones which get the least, the most expensive and so on. Recently I have been using a different method to determine my next victim, and that is fact!

I am a big fan of the Amazon affiliate program, I use it heavily on a few of my sites. The referral rate may not be the best on the market but their product base is the best available and their reputation goes a long way to making the sale.

The feature I would like to focus on within this post is based on facts and actual data taken from your website. Within your Amazon affiliate page you can view customisable reports based on clicks and orders from your tracking code. One area of interest to me is the clicks with no orders section:

Amazon Orders

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Rabbit Hutches, Shopperpress and Longtail Keywords

Shopperpress WordPress ThemeAs I have mentioned in many of my previous posts, several of my niche websites have been built using the Shopperpress WordPress theme. Shopperpress offers an online shopping cart facility which can be used to sell digital and physical products. The theme offers extremely high customisation and a great API to automatically import affiliate products directly in to your site.

I could literally go on and on about the cool features within this theme, however I want to discuss something specific within this post and that is Longtail Keywords.

What are Longtail Keywords

If you are not familiar with longtail keywords then here is a quick overview and example to explain.

If, like me, you maintain a website which promotes Martial Arts Equipment you will find that the keyphrase “Martial Arts Equipment”  is extremely competitive and takes a lot of work to rank highly due to the amount of competition in the market. One way to make avenues in to this market is by using longtail keywords. One of the most successful products on my Martial Arts website is a set of Ladies Pink Muay Thai Ankle Supports, I have highlighted this specific term beacause this is the search criteria used by customers to find the product on my page. That there is your longtail keyword. In essence a longtail keyword is an extension of your main keyword set, yes it will attract less traffic, but reduced competition means that you will be able to compete for it more easily, especially when your site is in its infancy.

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