Domain Registration

Domain Registration allows individuals to register their details against a domain name and its associated website. By registering a domain you enter into a lease for a finite amount of time to ensure that you control what is displayed on that website.

Each domain or website is accessible via its Uniform Resource Locator (URL) in this case http://theseoexperiment.co.uk and each URL equates to a unique IP address. It is not practical to expect people to remember IP addresses (it’s a lot easier to “Google it” than to “74.125.132.106 it”) and the system that solves this problem is the Domain Name Service (DNS). Think of DNS as a dynamically updating, global version of the phonebook within your mobile phone, you may not know all the numbers off by heart but the names you have assigned to each number makes it clear who you are ringing.

The Internet Corporation for Assigned Names and Numbers (ICANN) is responsible for maintaining the international DNS implementation and unique address coordination across the internet. A key concept of the ICANNs work is to manage top level domains (TLD) and introduce new ones, “.com” and “.uk” is 2 extremely popular TLDs. By delegating the responsibility to accredited registrars they make it possible for other agencies to process domain registration requests while still maintaining overall control of the whole process.

There are many organisations available to process domain registrations, all at varying costs but generally very affordable they allow anyone to register a domain name which has not already been registered elsewhere. During registration you will be required to submit registrant details to be stored in the WHOIS database (many registers offer a service to “opt-out” or act as a proxy to provide a certain level of anonymity, a small fee will be incurred for this service)

Upon completion of your registration you may be required to wait up to 48 hours before the registration is active. During this time, the details of your registration will be propagated across the entire internet DNS infrastructure.

Choosing the right name

Choosing the name of your website is an important stage in developing your web presence. It can be used to establish a corporate identity or provide details of your service.

The SEO Experiment aims to create a web design methodology focussed on monetisation; with that in mind the name of your website becomes even more important. The name of a website is a strong ranking factor provides an additional area to target your niche market by partially or explicit inclusion of your keyword.

Example: if you are creating a review/ affiliate website for Nikon photography equipment, a good domain name would be www.nikonphotographyequipment.com

Note: finding the right can be a frustrating process, although you know what you would like, someone else may have already registered it. There is a great deal of money to be made in trading domains with records of domain purchases being well into the £millions. If your desired name is not available in the “.com” variation, there are many other TLDs which hold sway within Search Engine Optimisation (SEO) ranking factors:

.co.uk

.net

.org

Second best is to use partial keyword inclusion, taking our example for instance good variations would be:

www.usednikonphotographyequipment.com

www.nikonphotographyequipmentreviews.com

Once you have registered your name you will need to ensure your select the right hosting package for your future development.

Look out for my next article “Choosing the right hosting package”