Choosing the right niche for your new website is a key step in the overall process. The decision you make at this point will define your future actions and ultimately shape your online success. Some will disagree, and that is their prerogative, but it is my firm belief that to make a successful online business you have got to have a strong affinity with the subject matter covered within your project. You have got to remain motivated throughout your projects entirety; giving up 3 months down the line because you got bored is not an option, dedication and commitment are fundamental ingredients of a successful online venture.
Believe it or not, one of the most common problems I face when identifying potential niche subjects is too many ideas. I am in the mindset now where I class almost anything as a revenue opportunity. If my kids do something funny I immediately think of “Charlie bit my finger” or if I see a new product on the television I think “affiliate website”. I use a similar same method when I start a new project, and before you ask, “yes it does involve a mind map”, what can I say, I think they are great.
From the subjects outlined above I will write down 5 subjects which fall into each category. You may find that the same subject crops up in more than one category; if that happens then I automatically think that would make a good topic. What you do after you have selected your niche is a completely different matter and one I will cover in greater detail in a future post.
I am not saying that I restrict myself to this process 100% of the time, as I mentioned earlier, I get ideas for online ventures all of the time, most of them fizzle out once I realise how ridiculous they are but some stay with for a while and almost like an irritation I feel compelled into putting them into practice. But if you are struggling to get going then this is a great method to get your creativity flowing.
It is safe to say that the first niche website you create will not allow you to quit your job any time soon, some of the lessons you will need to learn can only be experienced through analysis of a live website with genuine traffic and genuine customers. I am not going to pretend that I am an expert in traffic acquisition or conversion rates but I am learning more as my websites attract more visitors.
My first monetised website took me about 6 months to design. I hand coded the entire thing in HTML and treated it like it was part of the family, everything had to be perfect, and just like those property developers who fail to break even because they spent to much on furnishings they liked, I got too attached and lost sight of why I started it in the first place. What I am basically trying to say is that your first website is your maiden voyage; make your mistakes early and move on, learn through doing and just get out of the blocks as soon as you can.
For those who are interested, my first monetised website is still going strong and can be found here. Something I will always be proud of but looking back, the project was too small scale and the development time was appalling. #keepmovingforward!