With over 800 million unique visitors watching over 4 billion hours’ worth of content each month, YouTube is one of the most popular websites across the globe and a platform which simply cannot be ignored if you want to take your online business to the next level. You have seen some of the success stories on YouTube which have literally; exploded on to the global stage and you want in.
Now it is not as easy as uploading a video and waiting for it to go viral, you only need to look at the stats at the beginning of this post to realise that you are competing on a worldwide stage. In such an overpopulated arena, it is extremely difficult to stand out from the crowd so you have got to play the game smart and realise that the best content does not always receive the most views; take Gangnam Style for instance, it is essentially just some guy pretending he is on a horse yet staggeringly, it has received over 1 billion views and even some of the video responses have upwards of 50 million views. Actually, that might not be the best example because I quite like the video but I think you know what I am trying to say…
Ok, so let’s assume that you have not just uploaded the next “Charlie bit my finger” and that you do not already have thousands of subscribers to your channel; so how do you get more YouTube views and what do you do next? You believe your content to be good but you are not getting any traction from the site. This should not deter you from realising your true potential; as said by Anton Ego in Ratatouille “Not everyone can become a great artist; but a great artist can come from anywhere” and for me, that is what YouTube is all about, providing a platform for anyone to make their mark on the world, providing they know how to play the game.
This post, or series of posts, is all about getting more YouTube views to your videos. In part 1, I am going to be outlining some of the known techniques and strategies for getting more views for your videos as well as adding my own opinion as to how things should be done. Part 2 is going to be more of a real-time case study where I am going to provide actual data and statistics from one of my own videos which I will be trying to market for the purpose of this experiment.