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Search Engine Optimisation (SEO) is the process of increasing a websites rankings within search engines by employing the methods outlined by the search engines themselves. There are many reports, guides and tutorials available which claim to have all the answers. The truth is that only search engines themselves hold the answers and know the intricate workings of their own algorithms.

At The SEO Experiment you will only ever be encouraged to learn SEO by using methods encouraged by the search engines themselves. We will never advocate the use of black hat methods or any action that may have a negative impact on rankings. You may have heard about the latest algorithm update from Google, “Penguin” the introduction of this algorithm has severely penalised many affiliate sites who have previously used non-ethical SEO methods to market their websites. This is simple to avoid and you can start right now.

Learn SEO

1. What is Search?

2. Introduction to Search Engines

Introduction to Search Engines

Introduction to Search Engines

Introduction

In this article I am going to be taking a closer look at search engines (Google in particular) and how they do what they do. We will be taking a look at the search engine interface and the mammoth task of crawling and indexing the billions of web pages in existence today. I will then finish off by looking at arguably the most important element of the entire SEO process, ranking factors. There are different SEO companies for all different types of business, for example there is online marketing for a dentist. This will help optimize the views on their website.

What are Search Engines?

As discussed in my first article What is Search? I identified that search engines provide a platform to discover information on the internet.

Search engines comprise of a front end interface in which we can enter queries for instant answers relating to our search. In September 2010, Google announced that in the UKalone it now processes approximately one billion searches each day. If the processing ability of search engines were not impressive enough, the work carried out behind the scenes is truly amazing. In order to provide the most relevant search results for any conceivable search query, search engines must know about as many web pages as possible. To achieve this they use intelligent software programmes called spiders or crawlers. Spiders have the ability to interpret a web page and index it into its enormous database. Spiders also have the ability to traverse links within pages enabling it to leave sites and begin indexing other domains. This allows the entire discovery process to be dynamic and operate autonomously without human intervention. In July 2008, Google claimed to have indexed over one trillion web pages

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What is Search

What is Search

Introduction

As part of the Search Engine Optimisation (SEO) learning process I feel it is essential to understand search and begin to think about how humans interact with search engines. In this article I am going to look at the importance of search and the three main types of search we encounter today. I am then going to identify how to use this information to target sectors within search and maximise monetisation within your website

What is Online Search?

Online search is the term given to information discovery on the Internet. With tens of billions of web pages currently indexed on the internet it would be impossible to find what you are looking for without a little help. This help arrives in the form of Search Engines. Search engines allow individuals to input any search criteria and using complex algorithms along with unfathomable amounts of research and intelligence they will return the most relevant content in an instant.

There are many search engines in operation all over the world each of which with their own algorithms and ways of indexing web pages. It is therefore extremely important to know which search engine is the most popular and how you should target your efforts to ensure they are aware of your site.

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