In order to make my niche website challenge successful, I have got to be able to create quality content. Now I am not talking about “In my opinion this is quality content” - but more so that other people find value in my information and deem it to be useful. Achieving this is going to take time, dedication and acceptance that if at first I do not succeed…try, try again!
I have been deliberating long and hard over my content creation strategy because it will play a very important part in this project. There are several approaches I could take from here and I have got to be honest and say that it can be very confusing and frustrating at times. I know that I have got to be extremely methodical when creating my content, not only for the purpose of documenting my progress but also to get the most out of myself in terms of standard of work and efficiency. On the flip side of this, I just want to get started and there is not a moment that goes by without me having a new idea on the direction I should take this project.
I am sure I am not the only one who suffers from too many ideas – everywhere I look presents a new opportunity to make money on the Internet and it can be very distracting. Something which I have started doing is trying to ignore my thoughts. If I have an idea (no matter how bad) I write it down on a piece of paper or in the notes App on my Iphone. At the end of the day I go through my notes to see if there is any legs in what I have written down. Usually I just delete them because they are stupid ideas but at least they give me something to smile about. Sometimes there are some interesting points which and I can act upon them at a later date…Doing things this way helps my to get on with what I have already planned and stops me getting sidetracked with other things. There was a time when I would go off and register domain names at the drop of a hat just because I thought I had a good idea, don’t get me wrong, there needs to be a slightly impulsive side to you in this business but not to the point where it infringes on rationality and progress.
Planning my content
The first thing that I want to drill in to my content creation strategy is proper planning. I want this project to run like a well oiled machine and therefore will require a lot of planning and project management - you would not build a house on bad foundations and I see no reason why this should be any different.
All of the content I create for this project is going to be tracked and captured within an excel spreadsheet. I am not just doing this because I love excel and am a geek but instead I want to have accountability for what I have created. Equally important, I want to be able to track deadlines for all of my content. The following image is from my spreadsheet with an entry for a completed article
As you can see from the image, there is a lot of emphasis on Keyword Research and if we are talking about good foundations, this has got to be the place to start. I feel that having this spreadsheet keeps me on track with things and allows me to capture all of the key information I need when thinking about article ideas. You may not feel the need to create something like this and that is perfectly fine, you have got to find a system that works well for you and one which allows you to be efficient…for me, I find the spreadsheet works well
What types of content
The main idea behind my new website is to build an authoritative resource for Graphics Tablets. I fully expect this to evolve over time and have already thought about turning things in the direction of video tutorials for applications such as Adobe Photoshop once I have built the website out a little - I know when I bought my first graphics tablet, I spent hours watching YouTube videos so already know there is a strong market for this…but anyway, I digress
To create a website which will capture the attention of my audience, I have got to produce content which not only provides value but is delivered in a way which is engaging. The Internet is ever evolving and you have got to be equally dynamic if you want to stay ahead of the competition. It is not good enough to produce text anymore because quite frankly, it is boring and especially when I am pitching to designers / potential designers – I know myself that pictures paints a thousand words so it is better to use them. Something that I am quite conscious about is using text when I do not have to. If I can create a video for something or an infographic then I would rather do that; not only is it more engaging to people but there are excellent backlinking opportunities which will help you in your quest as you venture in to different content mediums.
please note that I am aware that this post is all text to this point
The following list outlines the different types of content mediums I will be using and how I intend to use them on my website. I will then show you an example article on my website so that you can see how it all comes together – I will be creating a whole post on my backlinking strategy in the near future but I will touching on it here…
- Text – This is kind of obvious but I want to cover everything. Text is something that no website can do without. The written word is still one of, if not THE most powerful way to get your message across and is the main way for search engines to analyse the contents of your web page. I know I have said that I want to avoid using text wherever possible but please take that with a pinch of salt because we all know how important it is to populate your website with original content – the more the merrier in fact!
Text plays an important role in every form of content in use on the Internet today. Images need text to inform search engines of their contents via alt tags and videos need text in order to be found – don’t forget that YouTube itself is a search engine and incidentally, owned by Google; it too needs to know how to rank and text plays a huge part in this.
I have a few things that I like to keep in mind when creating articles with regard to text:
- Must be original – duplicate content is completely out of the question. If you are creating the content yourself then you should be able to police this yourself. If you are outsourcing then just be careful that the content is original
- No Spinning – I used to do this a lot and still have a video on YT showing how to do it using The Best Spinner. Like using Unique Article Wizard (UAW), it never really sat well with me and I have moved on since then. For those of you who do not know, spinning is a type of synonym replacement method used to make text appear significantly different to search engines. Yes it is useful when you are struggling to come up with original content but it often makes text difficult to read and unnatural – something which could damage your reputation.
- Be Yourself – Too much emphasis is placed on writing for search engines. Yes keyword research is important and of course needs to be considered but don’t forget that it is real people at the end of the line. Search engines spend lots of time and money trying to make their algorithms operate more like humans so why try to be more like a robot.
- Take your time - If there is something worth saying then take the time to say it properly. Do not rush your content and always take the time to review your own work. I never publish a post the same day it was written because I often revisit and wonder what the hell I was thinking when I wrote it. Getting to concerned about post length is another waste of time if you ask me. In the past I have written posts which were 200 words in length because that is all they needed to be; short sharp and to the point – the problem was that I had it in my head that it needed to be 300 words minimum, after all Yoast (wordpress SEO plug-in) doesn’t like it when it is below that. I then began padding them out to the point where they lost all resemblance that I had written them. I am no longer concerned about minimum word counts, my rule of thumb is to let logic decide – product reviews will require significant depth whereas quick updates do not need to be war and peace. Again, write for people, not search engines!
- Don’t be afraid to walk away - If you are struggling to write a single sentence without wandering off to BBC Sport or Facebook then just give yourself a break. When I was in the Air Force, and my boss and I were struggling to realise why the exchange server had gone down again we would just go for a cup of tea. Sometimes the problem had gone away when we returned but 9 times out of 10 we would talk it out and solve the problem before the water even boiled. Sometimes you have got to step back before you can move on!
Just couldn’t bring myself to leave out an image here!
They say that a picture paints a thousand words and they, whoever they are…are dead right. If you can use an image to represent what you are trying to say then it will make things far easier for your audience to follow. Not only does it make your website more appealing to the eye but it can also be used in marketing campaigns to increase conversions and customer engagement.
I used this image in my previous post but feel it appropriate to use again as it clearly shows some of the content ideas I have for my graphics tablet website. You might wonder why I am not linking to the site directly and I can assure you that it is intentional – it is hard but I do not want to bombard the site with too many links from the same source. There will be a link at the end of this post.
Rather than simply list out my content ideas, I have created this image to do it for me, it is more interactive than simple text and also allows me to show my website mascot off again – in case you haven’t realised, I like penguins…
Fact – The penguin in my logo has nothing to do with the Google algorithm. I have always liked penguins so decided to have one on my website…ironically it seems to work well now but it was not planned!
A Few things I like to keep in mind when using images on my website (my guide):
- Don’t forget the ALT tags - ALT tags allow the webmaster to provide search engines with a brief description of the image. It helps people with visual impairment to recognise the presence of an image as well as providing an excellent opportunity to attract more traffic by appearing in Search Engine Results Pages (SERPs)
- Size matters - A great image can do wonders for a website but if the image is so large that it affects site performance then it will have an extremely negative affect. watch out for image size and test page loading speeds after publishing.
- Stay Relevant - Make sure that the image is relevant to the contents of your web page. If you have a blog about fly fishing, I do not think there is much call for a picture of Megan Fox leaning over the bonnet of a transformer – by all means be creative but think about your audience and the impression you want to give out. I am a manual handling instructor, amongst other things and I once tried to add some humour in to my presentation with a few images which demonstrated improper bending techniques (still quite young and stupid at the time) - it did not go down well and I had a one way conversation with a very angry Warrant Officer
I will be using images throughout my Graphics Tablet website for a variety of different purposes. I will be mainly using images from my own digital camera (Nikon D90 if anyone’s interested) and images I have created in Photoshop – using my Graphics Tablet of course!
- Videos - Videos are very hot topic in the Internet Marketing world and offer an excellent way to present your content. Certain things are far better suited to video format and I will be making use of this in my project. Many of my posts will be in the form of product reviews and therefore a video of the product in action will be far more beneficial to my cause.
Making videos may seem like a daunting task and I will not lie when I say that there are many hurdles to overcome. Hearing your own voice can be horrible at first and the thought of publishing it to the world can be even more daunting. My only advice here is to think about what is more important to you, feeling uncomfortable for a little bit or looking back in 20 years and thinking “if only I had recorded that video”.
To record my videos I use a combination of screen capture software called Camtasia Studio (affiliate link if your interested but there is a free trial from their website) and my Nikon D90. It is not that difficult to do and is definitely worth thinking about.
Here are a few of the things I take in to consideration when making videos:
- Maintain Quality - Building an online business is all about reputation. Make sure the quality of your videos reflects the reputation you have built up elsewhere on the Internet. Make sure the quality of the video will not harm your reputation or repel potential visitors. If you have any doubts over the quality of your video then do not publish it. Fix the issues first and then look at publishing it.
- Everyone takes time to learn - I still hate the sound of my own voice and still feel a little uneasy about publishing videos to the Internet. I do feel that I have got better at it though, my first few videos were terrible – not saying that the new ones are great but there are definite improvements. Just stick with it.
- Promote your Video – You have spent what seems like an age creating your video and have published it to YoutTube. The hard work does not stop here and it is time to optimise your video for search. Use your keywords for video titles, tags and descriptions. Many people fail to do this and lose out on potential views just because they have not optimised their video. Descriptions of videos also allow you to place a link to your website. Not only a good converstion route but a useful backlink to help boost rankings. For more information on getting more YoutTube vies collow this link
- Its not just about YouTube – You have created your own video so go and show it off to the whole world. There are more video sites out there than just YouTube and many of them are gaining popularity at an alarming rate. Vimeo are another video sharing website with a huge amoutn of visitors that you should make the most of. Other than the exposure it is another backlink from a PR9 site (at time of writing Vimeo is a PR9 site)
I will be using video marketing a lot on my new website to demonstrate products and carry out reviews. I will also be using videos to provide tutorials within design software.
I mentioned earlier that I would post a link to my website, demonstrating how I plan to bring all of these elements together and here it is…
Text, Images and Videos will form the majority of my content but there are other forms which I may decide to utilise:
Podcasts: Not really sure how I would approach this yet in terms of what I will be podcasting about but it is early days. Podcasts are very popular and if done properly can seriously increase the success of your website – equally if it is a terrible podcast it can cripple it so it does need some serious thought
Ebooks: Always nice to have another source of income or draw factor to increase conversions. A lot of work to create but once it is out there, one of the best forms of passive income
Thank you for taking the time to read this post and I hope it has been useful to you. At current time of writing I am still plugging away at the website to create my content. I have not really paid much attention to the search engine rankings to date as I want to get at least 50 posts published before looking in to this. From my experience, checking search engines every day just prevenst you from doing something more beneficial – go about your business and Google will go about theirs…hopefully in the future the 2 will meet up naturally.
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